Branding is how people see, understand, and remember Resala. If Resala does strong work but no one sees it clearly, the impact becomes less visible.
The Step of Voice
Branding / Media
Builds Resala's public image through storytelling, campaigns, design, media, reels, and consistent visual identity.
Can you turn Resala's work into stories, visuals, and campaigns that people can see, trust, remember, and feel connected to?
Design a content campaign for Resala: goal, audience, message, post types, reels, captions, visual direction, and how it supports trust or recruitment.
Role requirements
Read this as a checklist
Leadership requirement
Lead creative people with clear briefs, feedback, deadlines, and quality standards while protecting the dignity of service content.
Ownership requirement
Own how Resala is seen. Do not wait for content to appear; plan campaigns, capture moments, and turn work into clear stories.
Skills requirement
- Creative direction.
- Content planning.
- Marketing awareness.
- Storytelling.
- Understanding of Instagram and reels.
- Basic design or video editing understanding.
- AI tools for content creation.
- Ability to give feedback.
- Ability to lead creative people.
- Sensitivity and dignity in community service content.
Preferred experiences or passions
- You care about storytelling, branding, media, and public image.
- You understand what makes people trust and remember a page.
- You enjoy turning real work into campaigns.
Actual work
What your week-to-week responsibility can include
- 01
Build content campaigns and posting strategies.
- 02
Lead design, media, video editing, photography, captions, and reels.
- 03
Organize the branding team and assign clear tasks.
- 04
Cover events and turn moments into meaningful stories.
- 05
Make sure Resala's visual identity and tone are consistent.
- 06
Use content to support recruitment, trust, visibility, and impact.
- 07
Follow up from idea to final post.